Seminar on selling books Jan 6 at 9pm ET

Jan 6 Tuesday at 9:00 pm ET

One of the hottest ways to promote and sell books is with teleseminars. There are authors who are using them to have greater visibility, market reach and name recognition. Get a free report on how to get the most out of teleseminars at

For info on teleseminar go to:

http://www.instantteleseminar.com/?preview=1&previewbar=1&eventid=5471076

More info at:

http://www.kickstartcart.com/app/?af=635664

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Morgan James Publishing rings the Opening Bell at NASDAQ Dec 17

Morgan James Publishing has been invited to Ring Opening Bell at NASDAQ MarketSite along with Authors of New Book, Do Your Giving While You Are Living! (http://www.DoYourGiving.com)

David Hancock and I will join authors Edie Fraser and Robyn Spizman at MarketSite in New York City on Wednesday, December 17th 2008 (THIS WEDNESDAY). Serving as the epicenter for NASDAQ news and events, MarketSite is located in the heart of New York's Times Square. Each day MarketSite hosts some of the world's most prestigious business leaders to preside over the Market Open.
Watch Video of last week's Opening Bell Ceremony at the Nasdaq.
http://www.youtube.com/watch?v=Eozhp0idW4E

About the Book:

Not Only a Book, it's a Mission... With the support of corporate and non-profit leaders, outstanding philanthropists, dedicated volunteers, celebrities, ambassadors for change, and innovative activists working to better humanity, Do You Giving While You Are Living has become a movement. Its mission is to encourage every single person to seek out a personal style of giving and determine the ever-evolving answer of why we should give now. Readers will join us as we share the truth and a behind-the-scenes look at giving through the eyes of the most dedicated and knowledgeable individuals on earth. After reading this book, readers will never think of giving in the same way... Read More at http://www.DoYourGiving.com.

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Publishing Trends

Book publishers are publishing more titles than ever – but selling fewer copies of each. They are trying to match the ever diverse and fickle passions of the consumer. This past year, according to Books In Print, over 412, 000 new books were published. To promote those books, publishers are:

Experimenting with movie-like book trailers online.
Sending more review copies to bloggers of influence, fewer to newspaper and magazine reviewers.
Scheduling radio interviews by phone.
Conducting satellite television tours rather than sending authors on long road tours.
Seeking to package an author’s prior books with their new one.
Encouraging authors to hire publicists to build their brand.
Creating speaker bureaus for their authors.
Making portions of books available as free downloads to entice readers.
As technology changes how we get our information and entertainment, it also changes how we promote them. But what hasn’t changed, in an ever-growing competitive media landscape, is the need to promote these information products. The economic downturn, though it is impacting the publishing world, may provide a good opportunity to those who choose to invest in publicizing their books. Because some are scaling back on the number of books they are promoting, it gives those that are promoting their books a chance at less competition and more visibility. Consistent PR efforts and savvy marketing have always served a purpose, aside from generating immediate sales, which is to generate buzz for a brand, to create credibility for an author, and to advance a message. There is no question that if one doesn’t market their book it will severely hamper its ability to sell.

Publishers and authors should heed one bit of advice: even during a period of economic slowdown, one fundamental hasn’t changed -- PR pays off.

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The Rule of Seven

I used to be a radio producer at WOR Radio in New York. I got hundreds of calls a day from publicists- I called back about two! Publicity is all about follow up. If you don't call or e mail a producer at least 7 times- you are not doing your job. And yes it is about relationships too. Don't be a pest.

If you get a producer on the phone ask if now is a good time to talk- and then do your pitch in 30 seconds. Your job is to excite them very quickly and get them to.....
1- ask for material- or
2-even better just book you or your guest right there on the spot. If you get a no- that is ok- but it is only a no for now! You may be able to turn it into a yes in three months if you don't burn your bridge with the producer.

Get more tips at http://www.rickfrishman.com

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Another great Pitch Formula for Authors

* Pitch Formula: "___ ways _________ avoid __________ ...
and how you can too!"

And here's a couple of examples of how you might apply it:

> Show Pitch: "5 perfectly legal ways the super wealthy avoid
paying double digit taxes ... and how you can too!"

> Show Pitch: "7 clever ways politicians avoid answering
tricky questions ... and how you can too!"

This formula is a simple as choosing anything that people
don't like or find uncomfortable, identifying someone who's found
a way to get out of it, and then telling people how they do it.

Check out my friend Alex Carroll's entire database of the Biggest 1,364 radio shows in America.
http://www.publicityvault.com

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Don't Be A Pain in the Butt
originally posted: November 11, 2008

Congratulations! You have a book deal. A great publisher has taken you on, given you an advance, assigned a marvelous editor to you, assembled a marketing plan and team- You are in heaven.

Now here is where a bunch of authors screw up. They become a pain - they call the editor 5 times a week, ask for face to face meetings with the marketing team, ask the same questions over and over, keep demanding the publisher send them on a 30 city tour, and take an ad in The New York Times,. Lastly... they bug the publicity director every week " When am I getting on Oprah?"

It is your book- Take charge. "Ask not what my publisher can do for me... ask what can I do for my publisher!"

More tips at http://www.rickfrishman.com

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Don't Pick Your Nose
originally posted: September 24, 2008

Everyone knows that - right? Well I have seen people do it on TV. I have seen people do it while waiting to be interviewed.

Listen to your mother! Ladies- cross your legs when sitting. Simple things make the all the difference in the world.

Look people in the eye. Shake their hand with a firm handshake. Don't wiggle while your are sitting. Listen.

Speak slowly and enunciate. Have energy when you talk.

All things to do on the air- when you are about to go on the air- and when you first meet someone....in any situation.

Your mother was right- remember what she said-
Get more tips at http://www.rickfrishman.com

See you in Atlanta this week at http://www.author101university.com

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“There are only ten people who understand and have mastered the book publishing process -- Rick Frishman is one of them -- i have counseled him, listened to him, and watched the books he promoted turn to gold. If you're looking for someone to take your book to the promised land, I promise that Rick Frishman is the rocket ship that will take you there.”

Jeffrey Gitomer , King , Buy Gitomer, Inc

“When I talk about excellence in the book promotion and publicity industry, the first name I always say is Rick Frishman! He is absolutely the tip of the top and the cream of the crop! He walks his talk and does what he says he will do and gets results, but most importantly he is a gentleman and a scholar! I highly recommend Rick Frishman!”

Willie Jolley , President , Willie Jolley Worldwide

Rick Frishman
Founder Planned TV Arts
Publisher: Morgan James Publishing

Rick Frishman, founder of Planned Television Arts, has been one of the leading book publicists in America for over 32 years.

Rick continues to work with many of the top editors, agents and publishers in America including Simon and Schuster, Random House, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Some of the authors he has worked with include Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay. Rick has appeared on hundreds of radio and TV shows and has been a guest on "Oprah".

Rick is now publisher at Morgan James Publishing in New York. www.morganjamespublishing.com